The business empire of Cristiano Ronaldo: From fashion to hotels and beyond

Cristiano Ronaldo is a football superstar who has made a name for himself on the pitch. However, he is also known for his business ventures and his entrepreneurial spirit. Ronaldo has built a business empire that spans several industries, including fashion, hotels, and even technology. In this article, we will take a closer look at Ronaldo’s business ventures and how he has managed to turn his success on the football field into success in the business world.


Ronaldo’s fashion brand, CR7, was launched in 2016. The brand includes a range of clothing, footwear, and accessories for men, women, and children. The CR7 brand is inspired by Ronaldo’s own personal style and his love of fashion. The brand has been successful, with a global reach and a strong following.

Ronaldo has also collaborated with other fashion brands, such as Nike and Armani. In 2019, he launched his own line of sunglasses in collaboration with Italian eyewear company, Police.


Ronaldo has invested heavily in the hospitality industry, with several hotel ventures under his belt. His first hotel, Pestana CR7, opened in his hometown of Funchal, Madeira in 2016. The hotel is a joint venture between Ronaldo and the Pestana Hotel Group. The hotel features a CR7 museum, which showcases Ronaldo’s awards and memorabilia.

In 2018, Ronaldo opened a second Pestana CR7 hotel in Lisbon, Portugal. The hotel features a rooftop pool, a bar, and a fitness center. Ronaldo also plans to open a third Pestana CR7 hotel in Madrid, Spain.

Aside from the Pestana CR7 hotels, Ronaldo also owns a hotel in New York City. The hotel, called the Times Square Edition, is a collaboration with hotelier Ian Schrager. The hotel features a luxury spa, a Michelin-starred restaurant, and a nightclub.


His ventures in fashion and hospitality, Ronaldo has also invested in technology. In 2015, he launched his own mobile app, CR7Selfie, which allows users to take selfies with Ronaldo. The app was a huge success, with over a million downloads in its first year.

Ronaldo has also invested in social media and e-commerce. He has a strong presence on social media, with over 500 million followers across various platforms. He has also launched his own e-commerce platform, CR7.com, which sells his fashion brand and other Ronaldo-branded products.


Despite his success in business and on the football pitch, Ronaldo has not forgotten his roots. He is known for his philanthropy, and has donated millions of dollars to charitable causes.

In 2015, Ronaldo donated over $6 million to help rebuild schools in Nepal after the devastating earthquake. He has also donated to children’s hospitals, cancer research, and disaster relief efforts.

Strategies for Success

Ronaldo’s success in the business world can be attributed to several key strategies. First and foremost, he leverages his personal brand and global popularity to promote his ventures. His status as a football superstar has helped him gain a loyal following, which he has been able to translate into success in the fashion, hospitality, and technology industries.

Ronaldo has been able to identify and capitalize on emerging trends. For example, his mobile app, CR7Selfie, was launched at a time when the selfie trend was at its peak. Similarly, his fashion brand is known for its trendy and stylish designs, which appeal to a wide range of consumers.

Ronaldo has been able to form strategic partnerships and collaborations to help expand his business ventures. His collaboration with Italian eyewear company, Police, for example, helped him launch his own line of sunglasses. His partnership with hotelier Ian Schrager, meanwhile, helped him break into the luxury hotel market in New York City.

Ronaldo has shown a strong commitment to philanthropy, which has helped to enhance his reputation and public image. His charitable donations have helped to showcase his compassion and generosity, and have endeared him to fans and consumers around the world.

Challenges and Opportunities

While Ronaldo’s business ventures have been largely successful, he has also faced challenges and obstacles along the way. One major challenge has been the impact of the COVID-19 pandemic on the hospitality industry. Many hotels and resorts have been forced to close or operate at reduced capacity, which has had a negative impact on revenues and profits.

Another challenge has been the need to stay relevant and innovative in an ever-changing business landscape. With new trends and technologies emerging all the time, Ronaldo will need to continue to adapt and evolve his business ventures to stay ahead of the curve.

Despite these challenges, Ronaldo’s business empire also presents many opportunities for growth and expansion. With his global popularity and strong brand, he is well positioned to enter new markets and industries. He may also consider expanding his philanthropic efforts to support a wider range of causes and initiatives.

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