Why is Hyundai India calling the Ioniq 5 an SUV?

In global markets, the vehicle is named a crossover

Globally, the Ioniq 5 electric vehicle is marketed as a CUV (crossover utility vehicle). Nonetheless when it used to be launched final week on the Auto Expo, Hyundai India known as it an SUV (sport utility vehicle).

So, what’s in a name?

CUV: Additionally is named a crossover, a CUV blends the styling of an SUV with that of a hatchback vehicle. CUVs are nearly constantly monocoque (chassis is integral with the body), as in opposition to SUVs that bag historically been body-on-frame (body is mounted on a chassis) autos.

CUVs borrow certain aspects from SUVs, much like a greater cabin (when put next to a hatchback), and better seating assign and flooring clearance. These forms of bag a gradual off-motorway skill as neatly.

CUVs additionally borrow basically one of the best from hatchbacks, much like nimble handling, light-weight design and better gasoline financial system (when put next to SUVs).

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SUV: It’s a rugged vehicle (handle Mahindra Thar or Toyota Fortuner) geared up with four-wheel force, heavy towing skill and is assuredly greater in size than most hatchbacks. Some SUVs additionally bag cargo assign (handle Toyota Hilux). Most SUVs bag a rugged, butch look.

Is the Ioniq 5 an SUV?

In the previous sense, the Ioniq 5 isn’t an SUV, nevertheless the definition of the term ‘SUV’ is altering. Minchul Koo, head, Asia Pacific, Hyundai Own, informed FE that ruggedness need no longer be displayed. “In many markets, including India, rugged designs are associated with SUVs. There would possibly perhaps be nothing injurious in that. Nonetheless I judge the definition of the term ‘SUV’ is altering. The Ioniq 5, as an illustration, need no longer see rugged, despite the truth that it’s as rugged as basically the most rugged SUVs on the earth,” he said. “It’s acquired a extremely right and orderly design, and yet it’s an SUV.”

An automobile analyst, who didn’t handle to be named, said that Hyundai India simply needs to chase the SUV wave, and that’s why it’s calling a crossover vehicle as an SUV. “The gross sales share of SUVs is rising in India. Carmakers are calling even their raised hatchback autos as SUVs,” he said. “Calling the Ioniq 5 an SUV in India—when the firm itself calls it as a crossover at some level of the world—is a marketing masterstroke.”

Hyundai see versus family see

Past the SUV versus CUV debate, the Ioniq 5 is bizarre as a result of it doesn’t see handle every gift Hyundai vehicle. Most of its autos—from the Verna to the i20—bag a extremely fluidic design, nevertheless the Ioniq 5 appears to be rather handle Hyundai Pony (a vehicle the firm supplied from 1975-90).

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Koo said that final decade’s Fluidic Sculpture design language of Hyundai used to be extra about ‘family see’. Let’s assume, a Verna and an Elantra had lots of design similarities—one would possibly perhaps perhaps well call the Verna younger sister of the Elantra.

Nonetheless the novel design philosophy, known as Sensuous Sportiness, specializes in ‘Hyundai see’.

“The level of ardour is on usability, performance, nevertheless additionally a extremely horny design,” Koo said. “So, going ahead, every Hyundai vehicle will see diversified, and yet of us would be ready to resolve out from a distance that it’s a Hyundai.”

The Ioniq 5, as an illustration, appears to be vastly diversified from the Ioniq 6. And each and each see vastly diversified from the drawing cease Ioniq 7. “These three see solely diversified, and yet all three embody what we known as as ‘Hyundai see’,” Koo said.

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